ATK Sporting Supports NSSF Rimfire Challenge Ammo Roundup

ATK Sporting has announced that it will participate in the Rimfire Challenge Ammo Roundup, which will help ensure that the National Shooting Sports Foundation (NSSF) Rimfire Challenge program's target shooters have a reliable source of ammunition. ATK Sporting is already a Platinum-level supporter of the program.

The company, which is a major manufacturer of ammunition, firearms and accessories, will provide 600,000 rounds of CCI rimfire ammunition to the Rimfire Challenge Ammo Roundup. The roundup program serves as a fulfillment center for match directors to purchase ammunition for events.

"Action rimfire sports like the NSSF Rimfire Challenge are paving the way for a whole new generation of shooters," said Ryan Bronson, Senior Manager of Conservation and Public Policy at ATK Sporting Group. "We are happy to provide CCI ammunition to help support a program that is promoting exciting and safe trigger time for both the new shooters and folks that have been shooting for years."

The Rimfire Challenge is a program of the National Shooting Sports Foundation, the trade association for the firearms, ammunition, hunting and shooting sports industry. The program helps introduce newcomers to competition target shooting with a safe and fun first-time experience using .22-caliber handguns and rifles and steel targets. Previously known as the Ruger Rimfire Challenge, NSSF this year took on administrative responsibilities for the program.

"We greatly appreciate ATK Sporting's generous and dual commitment to the Rimfire Challenge and the Ammo Roundup programs," said Zach Snow, NSSF Manager of Shooting Promotions. "The Ammo Roundup will help retain the interest of new shooters by providing a sustainable ammunition source to keep them active in Rimfire Challenge matches."

Host ranges, potential sponsors and participants can find more information at the NSSF Rimfire Challenge website.