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NSSF: Diversity in Gun Ownership Not New to Firearm Industry

Perspective from the National Shooting Sports Foundation.

NSSF: Diversity in Gun Ownership Not New to Firearm Industry

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Throw out the stereotypes on American gun ownership. They’re just wrong.

Against the backdrop of historically high firearm sales, one major theme is shattering misconceptions that America’s gun owners are “old white men.” A surge in gun buyers across the country in 2020, more than 2.5 million since March alone, has boosted the diversity of the firearm-owning population.

While surprising to some, it’s not to those in the firearm industry....

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