Skip to main content Skip to main content

NSSF Survey: Broad Demographic Appeal for Firearms Purchases

NSSF Survey: Broad Demographic Appeal for Firearms Purchases

NSSF graphic

Firearm and ammunition retailers have been busy, really busy, during the first six months of 2020 – and they are not just selling to what many thought to be the traditional customer, older white males – as new NSSF® research shows customers of all demographic backgrounds are part of this ongoing sales surge.

NSSF’s adjusted NICS data shows that a record 10.3 million firearm transactions have been processed by retailers nationwide in the first half of the year. No matter how busy NSSF retail members are...

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

Popular Videos

All About .300 Blackout

All About .300 Blackout

The .300 Blackout is here to stay, and we take some time to look at new technology surrounding this cartridge. Next, we pit subsonic rivals against each other before stretching the legs of this CQB round out to 600 yards from a short 9-inch barrel.

Hornady 6MM Creedmoor

Hornady 6MM Creedmoor

Tom Beckstrand and Neal Emery of Hornady highlight the 6MM Creedmoor ammo.

New for 2021: Caldwell E-MAX PRO Shadows, BT Link and BT Comms

New for 2021: Caldwell E-MAX PRO Shadows, BT Link and BT Comms

Three new products from Caldwell - E-MAX PRO Shadows, BT Link and BT Comms – for shooting range hearing production and communication.

See All Videos

Magazine Cover

GET THE MAGAZINE Subscribe & Save

Digital Now Included!

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE

Buy Digital Single Issues

Don't miss an issue.
Buy single digital issue for your phone or tablet.

Buy Single Digital Issue on the RifleShooter App

Other Magazines

Special Interest Magazines

See All Special Interest Magazines

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Get the top Rifle Shooter stories delivered right to your inbox.

Phone Icon

Get Digital Access.

All RifleShooter subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit mymagnow.com and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now